PHEV Market Introduction Study

• PHEV MIS Overview
• PHEV MIS Documents

 PHEV MIS Overview

As a subset of the PHEV Value Proposition Study, Oak Ridge National Laboratory (ORNL), SENTECH, and the University of Michigan Transportation Research Institute (UMTRI) are conducting a PHEV Market Introduction Study (MIS) to identify action items that are critical to creating and sustaining a market for PHEVs. Supportive policies, regulations, and temporary incentives are likely to be key enablers for a successful market debut. The study will identify candidate actions to foster the PHEV market and assess their impact. Also, possible pinch points during market growth will be identified. Results will be used to recommend an action plan aimed at successfully transitioning what has begun as a grassroots industry into a thriving market by 2030.

The first milestone in this study was a private workshop, jointly facilitated by Energetics, Inc. and SENTECH, held in Washington, D.C. on December 1-2, 2008. The objective of this workshop was to discuss and expand upon the preliminary findings outlined in the Pre-Workshop Discussion Paper (below), including the following issues:

• Actions (e.g., policies, incentives and regulations) taken in support of preceding alternative fuel vehicles (AFVs) during their market introductions
• Preliminary efforts taken thus far in support of light-duty PHEVs
• Potential supply chain and infrastructure pinch points that may emerge while ramping up PHEV production
• Future actions that may be taken in support of PHEVs to boost this nascent market
• Anticipated effectiveness of these potential actions.

The PHEV market impact of the most promising policies, incentives, and regulations (as ranked by workshop participants) will be simulated using two separate consumer choice models. In these demand-driven models, PHEVs will compete with HEVs and conventional vehicles for market share.
The completion of the final PHEV MIS report is planned for October 2009.

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 PHEV MIS Documents

• PHEV MIS Final Report (coming soon)
• PHEV MIS Workshop Documents
  • Workshop Summary Report (PDF 249KB)
  • Blue Team Breakout Group Presentation (PDF 27KB)
  • Red Team Breakout Group Presentation (PDF 32KB)
  • Workshop Agenda (PDF 17KB)
  • Pre-Workshop Discussion Paper (PDF 212KB)
• PHEV MIS Project Plan (PDF 87KB)

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Funding provided by the U.S. Department of Energy, Vehicles Technologies Program &
U.S. Department of Energy, Office of Electricity Delivery & Energy Reliability

2007 Ford Escape PHEV demonstration vehicle pictured in banner above

Last modified on August 7, 2009 9:47 AM